I designed Uber One’s flight booking app. As a frequent flyer, I have used many flight-booking apps over the years. I knew where the app could improve. I used my user experience and my expertise for this design project to create something users like me will enjoy. This was a very rare opportunity, and I took a few chances.

Objective 

I focused on the points that I, as a user and a designer, would want to see improved. 

• The booking process could be simpler.
• Essential details could be incorporated and showcased in better ways.
• The app needed better visuals.

Visual Design

The visual design was kept clean and minimalist, aligning with Uber One’s brand.

Design Highlights:

• Colour Scheme: A blend of white and black for a professional look, with green accents for important actions and prices.
• Typography: clean and readable fonts for enhanced readability.
• Icons and Imagery: intuitive icons and high-quality images for a visually appealing interface.

Key Features

• Clear Navigation: Simplified navigation bar with sections for flights, car rentals, trains, hotels, events, and attractions.
• Easy Search: A prominent search bar for quick entry of travel details.
• Flight Options: Multiple flight options with essential details like times, duration, and price.
• Filter and Sort: Options to filter and sort flights based on preferences.
• Flight Details: Detailed views for each flight, including cabin class, baggage allowance, amenities, and policies.

The final design significantly improved the user experience. It featured a user-friendly interface that made booking flights simpler and more accessible.

Key Improvements

• Enhanced Usability: A more intuitive layout that reduces the steps needed to book a flight and includes important information that helps users make decisions.
• Visual Appeal: A modern, clean design that aligned with Uber One’s brand identity.

Conclusion

The Uber One flight booking web app successfully met the project objectives. The clean, intuitive design enhanced the user experience, leading to increased engagement and higher booking conversion rates. This project demonstrated our ability to combine research, user-centric design, and aesthetic appeal to deliver a high-quality product that exceeds expectations.

If you need the perfect website that delivers the best user experience while maintaining your brand image, feel free to contact me.