Background

Avere Tax Planning is a tax planning and strategy firm that assists entrepreneurs in minimizing taxes and maximizing profits. They initially had a basic website designed on WordPress. The site, although functional, lacked a professional touch that could communicate the firm’s value and its potential. 

The client reached out to me at the end of August for a free consultation. We discussed the functions and potentials of the existing website, their vision for the project, and how a professional UI/UX designer can transform their website.

Objectives

Improve User Experience: Create an intuitive, user-friendly website that provides a wholesome experience for visitors.

Professional Touch: Give the website a polished, modern design that conveys professionalism. 

Clear Communication: Clearly communicate the firm's services, value proposition, and success stories to build credibility.

Lead Generation: Optimise the website for conversions, encourage visitors to schedule consultations, and engage with the firm's services.

Process

I worked with the founder, Alleson Tate, to understand the brand better. I created a detailed plan for the design process, highlighted the sections that needed to be improved, and selected a colour palette that matches the brand identity. 

Design Details

• Visual Consistency: The design maintains a coherent visual style that matches Avere Tax Planning’s brand identity. The consistent use of colors, icons, and typography makes the design unified.

• Modern, Professional Look: The modern, minimalist look gives the website the professional touch that it initially lacked and conveys Avere Tax Planning’s professionalism.

• Service Breakdown: The new website design comes with clear descriptions of the firm's tax strategy services, including one-time and quarterly sessions.

• Price Transparency: Pricing for services is displayed openly, helping potential clients make informed decisions.

• Building Trust: Testimonials are displayed in a visually appealing manner, making them easy to read and engaging, building trustworthiness and credibility.

• Call-to-Action: Strong CTAs encourage visitors to take the next step, whether it's booking a consultation or subscribing for updates.

Conclusion

Avere Tax Planning’s new website successfully establishes a strong brand presence, creating a professional image and communicating its brand goals. The new site looks professional and delivers a better user experience, making it more engaging and increasing conversion.

If you need the perfect website that delivers the best user experience while maintaining your brand image, feel free to contact me.