ICON Financial is a trusted financial advisor based in Texas. They assist their customers with saving money, planning and preparing for tax season, and provide a wide range of financial advice. They needed to establish online credibility, showcase their services and attract potential clients.
ICON Financial came to me for a free consultation regarding their website and landing page. They needed an accessible, responsive site and landing page that reflected their brand and showcased their services, and also included clear call-to-action buttons to increase conversions.
For this project, like any other, I did a comprehensive research on the client's industry and customers. My goal was to give them a design with an excellent user experience that will help them increase their conversion rate. Initially, I presented them with a few demos and once they approved a demo style the actual design process started.
The dark-themed, black and white palette creates a sophisticated aesthetic. Using contrasting colours I highlighted their services. The minimalist design style was used to give the site a clean, modern look. It also helps avoid unnecessary clutter, making navigation easier for users.
The landing page was designed to provide important information about the services using readable, engaging text. I used a consistent call-to-action button on the site and landing page to avoid any confusion. There is a separate section on the landing page explaining the onboarding process.
The end result was a minimalist, modern site and landing page that’s user-friendly and optimised for all screens. A simple website and landing page design helped ICON Financial to showcase its services online, attract more potential customers and increase its conversion rate.
Also, this design has been featured on Clutch under the best website designs category in the UK! 🇬🇧
If you need the perfect website that delivers the best user experience while maintaining your brand image, feel free to contact me.
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