Libre is a financial consulting firm that provides budget-friendly expert solutions for all financial situations to its users. 

Challenge

Libre hired me to design their website homepage. Their new website needed to reflect their expert-level financial solutions and their simple, budget-friendly plans.

 They wanted to establish a strong digital brand presence through their website and attract more customers. The challenge was to create a website that would attract viewers to check out Libre’s wonderful services and their amazing, cost-effective monthly plans.

Solution

 The best solutions are mostly simple. So I chose a minimalist, clean layout where only necessary information and elements were added to pull focus on the website’s most important sections.

 The hero section focuses on the expert guide solution that Libre offers. The little details of the graphics give the minimalist design a certain character.

 The blue represents trust and stability, on which I put Libre’s mission. It subtly signals users to trust the brand and follow the strategically placed CT button to perform the intended action. 

I chose easy and familiar icons, organized sectors, and graphics of dashboards for better data visualization to turn on a spotlight on every service that Libre offers.

The 3-tier pricing is presented side by side, so viewers can compare the plans and choose what’s best for them.

Result

 I started this project with minimal inspiration. My goal was to create something where familiarity and uniqueness come together, where users would feel at ease while appreciating the unique solutions that Libre offers them.

 Initially, I presented the client with mockups. We discussed the strengths and weaknesses of these designs. I paid attention to the client’s ideas and feedback and presented them with the final design. Based on the client’s reaction, the project was a success.

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